Whether you call it Buy More Pay Less (BMPL), Multibuy, or Bulk Pricing, the principle is the same: reward higher-volume purchases with better per-unit pricing. Multibuy pricing enables retailers to increase basket size and encourage repeat purchases while protecting margins on smaller transactions. This pricing strategy offers a strategic advantage over traditional high-low promotions by providing consistent value to price-sensitive shoppers, without forcing you to rely on constant discounts. Multibuy also supports long-term pricing sustainability and streamlines execution across retail operations.
For Pricing and Category Managers, it’s a flexible and reliable pricing mechanism that aligns with shopper behavior and category goals. Build shopper loyalty, reduce waste, and unlock a more controlled approach to promotional pricing with multibuy.
Multibuy pricing shouldn’t feel like guesswork or constant manual effort. Yieldigo’s Multibuy module helps you simplify even the most complex tiered pricing strategies with an intuitive interface and automation that fits your workflow. You can set flexible pricing tiers, link them to regular prices or manage them independently, and get data-driven suggestions for price points and thresholds based on real basket behavior. Each suggestion is clearly displayed so you retain oversight. Real-time alerts on underperforming offers, missing SKUs, and market shifts help you stay ahead. Multibuy turns your pricing process into a scalable strategy that drives margins.
Yieldigo allows us to manage 39% of our SKUs with just one feature: the Bulk Pricing module.
Head of Pricing,
Košík.cz
Retailers shouldn’t be left wondering where to place tier thresholds, or worse, stick to outdated assumptions that no longer reflect real shopping behavior. Setting multibuy volume limits like tier one from 1 item, tier two from 3, and so on, may sound simple, but getting it right can make or break a promotion! Without the right tools, you risk leaving margin on the table or missing the chance to drive real volume uplift. You are empowered to set flexible tier rules that fit your needs, with smart basket analysis suggesting when it makes sense to adjust them up or down. Once the offer is live, you’ll see exactly how each article is performing, no more waiting for weeks to understand if your pricing strategy is actually working. Forget relying on fixed thresholds and slow reporting, make every Multibuy offer more well-informed and effective from day one.
Managing Multibuy pricing at scale can feel overwhelming, especially when a single SKU carries multiple price points depending on volume. With a clear, intuitive layout that brings related offers into a single view, you can cut through the complexity. No more jumping between screens or managing tiers in isolation. Just a few clicks and you can update prices across the entire product family. Performance is tracked continuously, delivering actionable suggestions for improvement, from adjusting tier thresholds to refining price points. You decide whether to accept all suggestions at once or review them one by one, depending on your workflow. With Yieldigo, even tens of thousands of SKUs become simple to manage, optimize, and grow.
Failing to capitalize on BMPL pricing as a retailer restrains you from growing to your total margin potential. You also can empower your pricing team with your Yieldigo Multibuy Management to further boost margins and increase bulk item sales by offering products sold at high volumes for fair prices.
