Content Lead (B2B SaaS)

Who we are

Do you want to create content that helps large retail companies understand complex pricing challenges and see the value of data-driven decision-making? At Yieldigo, we build pricing software based on advanced data and analytics. We are looking for a senior Content Lead to own our content strategy end-to-end and create impactful content across formats and channels.

You will shape how we communicate our expertise, ideas, and value to the market — focusing on performance, relevance, and business impact.

Our clients are major retail chains across Europe and the US. Our product combines technology, data, and deep pricing expertise. We look for someone who can turn this knowledge into clear, consistent content that helps our audience understand how Yieldigo solves real-world retail problems.

Key Responsibility Areas

This is not a narrow product copywriting role — you don’t need to be a pricing expert on day one. You will, however, need to understand complex topics, ask the right questions, and gather inputs from internal and external experts to turn them into content that delivers results.

The role combines strategic thinking with hands-on execution and close collaboration with marketing, sales, and internal stakeholders. You will play a key role in shaping how we communicate our expertise, ideas, and value to the market, with a clear focus on performance, relevance, and measurable business impact.

You will:

  • Own and evolve content strategy aligned with funnel marketing, ABM initiatives, and sales enablement
  • Create long-form and short-form content (articles, thought leadership, website content, LinkedIn posts, campaign assets)
  • Write and manage newsletters and editorial content
  • Work with video content (concepts, scripting, production collaboration)
  • Manage website content with focus on conversions
  • Apply SEO principles and stay up-to-date with trends
  • Conduct independent research and turn complex topics into clear outputs
  • Collect inputs from internal experts and external stakeholders
  • Collaborate closely with the Campaign Manager on integrated campaigns
  • Support sales through lead-generating content and ABM efforts
  • Use AI/LLM tools to scale research, ideation, and content production
  • Contribute content for events, conferences, and special initiatives as needed

 

Your leader

Petr is a leader who leads by example, inspires teams to perform at their best, and drives results with accountability. Passionate about fostering collaboration, empowering individuals, and championing innovation to achieve sustainable growth.

Petr Lemoch
COO

How do we picture you

  • Proven experience in B2B content, ideally SaaS, technology, or complex products
  • Strong writing skills for both long-form and short-form content
  • Experience creating LinkedIn content and B2B campaign content (organic and paid)
  • Understanding of funnel marketing, performance metrics, and sales collaboration
  • Solid SEO knowledge, website CMS experience, and digital distribution
  • Experience with video content
  • Curiosity about trends such as AI and LLMs
  • Business-oriented mindset, performance-driven, cross-functional communicator

Location

Prague

Employement

Full time

Form of cooperation

Contract

Languages

English

Experience

Senior

What's in it for you

  • High autonomy and ownership in a scale-up environment
  • International team of 40+ professionals
  • Choice of Mac or PC
  • Competitive salary + ESOP for top performers
  • 5 weeks of vacation + sick days
  • Company mobile plan
  • Modern Prague offices (Karlín) with garden
  • Hybrid work & multisport card
  • English lessons
  • Opportunities to attend conferences and trainings
  • Team events

Apply now

 

Tell us where to send you the Case Studies?