Marketing Director (Prague-based)

Who we are

Yieldigo helps retailers make better pricing and promotion decisions through AI-powered pricing intelligence.

Our platform combines advanced AI with human expertise, enabling retailers to improve profitability, protect margins and make better commercial decisions.

Headquartered in Prague, Yieldigo serves enterprise retailers across Europe and is expanding internationally through direct sales and strategic partnerships.

We are now entering the next phase of our international growth, including building our direct presence in the United States. Our experience with international partnerships has created a strong foundation, and our first direct US customer marks an important milestone in this journey.

We believe pricing software is entering a new era. As AI transforms enterprise decision-making, Yieldigo is building the pricing control room of the future, combining AI, decision intelligence and human oversight in one enterprise platform.

 

The Opportunity

Marketing at Yieldigo has already earned its place.

Over the past years, the team has built a solid foundation: a recognised brand in retail pricing, market credibility, customer stories, thought leadership and a marketing function trusted by Sales, Product and the wider organisation.

Now we are entering the next stage.

We are looking for a Marketing Director who can take what has been built and elevate it to the next level, turning a strong marketing foundation into a high-impact function capable of supporting Yieldigo’s international growth.

This is not a role for someone who wants to build marketing from scratch. The right person will sharpen how we position Yieldigo, strengthen how marketing contributes to pipeline and revenue, and build the processes, capabilities and team needed to support the company’s next phase.

You will work directly with the executive team to shape how Yieldigo is positioned globally, how we engage enterprise buyers and how marketing contributes to pipeline, customer growth and company success.

Key Responsibility Areas

Scale Marketing Capabilities

You will strengthen how marketing operates, scales and collaborates across the company.

You will:

  • Define marketing priorities aligned with company strategy and business goals
  • Build scalable processes, systems and ways of working
  • Lead, coach and grow a high-performing marketing team

Drive Commercial Growth

You will make marketing an even stronger contributor to revenue growth.

You will:

  • Develop marketing initiatives that support sales growth and contribute to a predictable flow of new opportunities
  • Strengthen account-based marketing for enterprise sales
  • Partner closely with Sales to improve go-to-market effectiveness
  • Support the full enterprise buying journey, from awareness to customer advocacy

Strengthen Market Position

You will help define how the market understands Yieldigo.

You will:

  • Own positioning, messaging and product marketing
  • Develop customer stories, case studies and thought leadership
  • Strengthen Yieldigo’s credibility across global retail markets
  • Support strategic partnerships through joint marketing activities

You will also help to adapt how AI is changing marketing itself, including the growing importance of LLM-driven discovery, AI-enabled content and new ways enterprise buyers find and evaluate software.

How do we picture you

You are a senior B2B SaaS marketing leader who knows how to elevate an established marketing function.

You have experience helping technology companies grow internationally and understand how marketing drives pipeline, revenue and long-term company value.

You understand enterprise buying journeys and know that complex software categories are won through positioning, credibility, education and trust, not campaigns alone.

You combine strategic thinking with strong execution. You can set direction, build capabilities, develop people and work closely with Sales, Product, Customer Success and executive leadership.

You have experience across demand generation, product marketing, content, brand, digital marketing, and industry events. You are comfortable with data, budgets and performance measurement.

You are curious about AI and understand how technologies such as LLMs are changing enterprise software, marketing and go-to-market strategy.

Most importantly, you are motivated by the opportunity to make a visible impact and help shape the next phase of an ambitious international company.

What's in it for you

  • Take ownership of one of the most strategically important functions in an international AI SaaS company
  • Join at a rare stage where a strong foundation exists, but the opportunity to create the next level is still ahead
  • Work directly with the executive team on global go-to-market strategy
  • Help shape how an emerging AI enterprise category is positioned and adopted by customers
  • Build on existing success and expand marketing capabilities that support global ambitions
  • Work alongside experienced professionals passionate about AI, retail and enterprise software
  • Competitive compensation package, beautiful offices in the heart of Karlín, Prague


If you want to have a real impact, help us grow and build something meaningful, we would love to meet you.

Your leader

Petr is a leader who leads by example, inspires teams to perform at their best, and drives results with accountability.

Passionate about fostering collaboration, empowering individuals, and championing innovation to achieve sustainable growth.

Petr Lemoch
COO

Apply now

Location

Prague, Czechia

Employement

Full-time

Form of cooperation

Contract

Languages

Fluent Czech, English

Experience

Director-level

 

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