Pricing Technology Built for 21st Century Retailers

We live to solve the pricing gaps that retail price managers face today. We help resolve the present-day financial issues that were multiplied by the effects of covid, inflation, and post-inflation risks, worldwide.

Our Story: Passion for Pricing

We’ve always been fascinated by the concept of price and pricing. Driven by our curiosity with the conflict between exchange value, use value, and customer value, we felt the need to analyze the components of retail price, the factors that determine it, and what a fair price actually looks like and how it is calculated. We were drawn to the fact that most people shop at least once per week and pay retail prices that someone previously set.

The need to delve deeper into the secrets of retail pricing came while we were doing a Master’s degree at the Faculty of Nuclear Science and Physical Engineering, where we joined a group of select mathematicians and PhD’s to conduct multi-year scientific research on the topic.

Our research found that prices and pricing are managed down to a tee in some sectors, while in others they remain an uncharted territory—it was apparent that readily available modern technology was very underused. We found this to be quite odd, considering that we were in an era where talk of commercial space flights, Mars settlement, and cultured meat were already everyday conversation.

Logio, a key player in the retail tech market that was established in 2004 (and our future angel investor), supported our enthusiasm for price management at the outset. This great opportunity laid the groundwork for our collaboration—our goal was to verify whether advanced mathematics could provide the basis for developing retail pricing technology for the 21st century.

After several months of secret visits to our alma mater—our equivalent of the proverbial start-up garage where the Internet, air-conditioner and whiteboard were available (that was all we needed)—we came to believe our vision was possible.

In late 2016, we secured angel investment in less than three months, and welcomed our first team members who had the courage to rise to the challenge with us. The addition of excellent mathematical and computer science skills to our budding firm empowered us instantly.

Over the years that followed, we partnered up with world-class experts in retail pricing and hired additional staff to join us on our crazy journey. Our unified efforts helped us turn a mathematical model with machine learning and AI features into a production algorithm that we ultimately developed into an effective pricing management cockpit.

We are proud that this journey has brought together an amazing team of experts, enthusiasts, and young talents who impact the pricing management field, a business that impacts the lives of billions of people worldwide every day.

We are Yieldigo—whatever we do, we make pricing simple.

Our Vision

We seek to empower a new generation of pricing heroes, consistently enabling retail pricing professionals to maintain control over their daily prices and margins, helping them handle large assortments, and facilitating their ability to scale their operations. 

Our approach disrupts the antiquated retail pricing solutions model established in 2002, before the birth of ML and AI. The rise of new technologies paired with how people use them have significantly impacted the retail pricing domain. The former Excel and spreadsheet approach to pricing is in for a massive overhaul from the retailers’ side. In today’s world, it’s difficult to run a business without strongly considering consumers’ responses to prices.

We live to be that missing puzzle piece for retail pricing managers. We are always hard at work building and perfecting our globally recognized product, which retail pricing managers love for its powerful combination of AI and ML technology. Easy to use and accessible via modern AI-principles with a friendly GUI, Yieldigo captures today’s increased retail pricing complexity and empowers you to take control of your business. We lovingly refer to it as the first enjoyable retail pricing solution.

Our pricing techniques turn retail pricing managers into company heroes—without their precise understanding of price, their retail organization would crumble due to loss of shoppers or dangerously unprofitable margins.

“I’m 100% sure your mother cares about prices when shopping for goods.”

David, CEO at Yieldigo








Team size


Customers - leading European retailers

Our Values

Cultural Diversity

We take all cultures on an equal footing, and we perceive different views and approaches as mutual enrichment.

Open Feedback Culture

We thrive from open feedback. Let’s do a small exercise–give feedback to our CEO tomorrow during your onboarding.

Expertship & Talent

We work with the best domain-experts and industry talents in their field—it is a core part of our founding principles.

Deep Listening

You can always share your thoughts with our team—we are here to listen to you, teammates all the way through to our CEO.

Leading by Example

Listen, watch, do. Don't forget to give back what you've learned to your colleagues and to the startup community.

Work Hard, Play Hard

We demand hard work and excellence. We support personal ventures, work-life balance, and celebrate your accomplishments.

Backed by Top VC Firms

What Our Investors Say About Our Product

Premysl Rubes
Premysl RubesFounder & Managing Director
Presto Ventures
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Yieldigo is a prototype of a company from CEE, which is based on the technical talent of its founders. They have managed to achieve product quality at the world level of pricing and are on a great way to break through business in the largest markets. This is confirmed by the satisfaction of existing customers and the interest from world leaders in retail business.
Adam Kocik
Adam KocikManaging Director
J&T Ventures
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We are delighted to have Yieldigo in our portfolio as we perceive that the retail industry is undergoing fast digitalization and Yieldigo’s unique pricing tool perfectly fits in the market disruption.

Yieldigo in The Media


Czech Republic, HQ


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