Yieldigo & METRO: A Customer Success Story

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Yieldigo Sales Director Milan Havlicek and METRO (SK) Board Member Xavier Gardies shared the Predictive and Promotional pricing stage at Prague’s 2021 Retail Summit to showcase how working with Yieldigo’s price management solution brought both sides mutual success.

Mitigating the Effects of Cannibalization Amidst Promotional Efforts

Promotion & Cannibalization: How does the Yieldigo tool manage this dilemma?

Cannibalization is a major consideration nowadays within the price optimization process. Companies today use price management solutions like Yieldigo in order to perform promotion and markdown optimization, and run what-if scenarios in order to determine the effects and results of any given pricing action.

Yieldigo vs. Alternative Pricing Approaches

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Very often, retail professionals perform their price management using Excel or some other in house solution. These antiquated systems may be enough in a limited number of cases, but in actuality, they do not come anywhere near the power offered within the full potential of modern ML/AI pricing technologies.

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