Mitigating the Effects of Cannibalization Amidst Promotional Efforts

Promotion & Cannibalization: How does the Yieldigo tool manage this dilemma?

Cannibalization is a major consideration nowadays within the price optimization process. Companies today use price management solutions like Yieldigo in order to perform promotion and markdown optimization, and run what-if scenarios in order to determine the effects and results of any given pricing action.

Yieldigo vs. Alternative Pricing Approaches

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Very often, retail professionals perform their price management using Excel or some other in house solution. These antiquated systems may be enough in a limited number of cases, but in actuality, they do not come anywhere near the power offered within the full potential of modern ML/AI pricing technologies.

Webinar: Retail Pricing Beyond Excel

Read this live interview with Yieldigo Product Director Radim Dudek and Sales Director Milan Havlíček where they talk pricing in todays fast-changing and very competitive retail environment.

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