Yieldigo & Metro SK - We Made It Together

It was an honor for Yieldigo to have our Director of Sales Milan Havlicek together with the member of the board of Metro SK, Xavier Gardies, on the grand stage of the Retail Summit 2021 in Prague.

What is Retail Summit 2021 about?

The Retail Summit is to promote the intensive exchange of views and experience and mutual communication of retail market players – retailers and manufacturers, domestic and international companies, both brick and mortar and online retailers.

The unexpected time of 2020, next to the negative impacts, initiated and speeded up quite a number of retail changes and created many new business opportunities. It has also brought up a lot of questions for the future such as:

“Do shoppers permanently change their behavior or not? How can it affect the retailer’s internal structures and their employees? Do we really enter the new retail reality? And what are its parameters?”

All these questions have been discussed and answered by many industry professionals for example Tomáš Čupr (CEO rohlik.cz) Martin Piterák (COO Kaufland), Petr Hulec (Bushman), Pavlína Kalousová (Plzeňský Prazdroj), Katarína Navrátilová (CEO Tesco ČR) and among them, Milan Havlicek CSO from Yieldigo and Xavier Gardies, member of the board from Metro SK.

A Customer Success Story

Milan and Xavier shared a stage about Predictive and Promotional pricing and how it has brought both sides to mutual success.

The covid crisis has caused a profound change in customers’ purchasing behaviors, therefore Metro Slovakia had to adjust their strategies and revise their entire baskets to keep up.

With the precious help of Yieldigo, Metro SK successfully implemented a new approach and optimized its pricing strategy.

Check out the video below to understand how we made this mutual success story happen!

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